A market entry, planned to the day.
The complete launch plan: where to play, range and SKU mix, pricing, marketing and the launch dates, all from market data.
A large regional player entering FMCG · client name withheld, figures directional
107categories scanned
150+suppliers sourced
Datedplan to shelf
Entry began with the whole shelf: 107 categories scanned and scored from audit data for size, growth, margin structure and private-label headroom, cut to a where-to-play shortlist a board could argue with.
The shortlist became a range: SKU-level definition, pricing set against measured ladders, and a supplier funnel of over 150 candidates researched and sourced for launch readiness.
Built. Reversed. Launch-ready: the complete plan, delivered with dates on it.
The rest is a conversation.
Start a conversationinfo@sygnoses.com