The category, told straight.
Retail audit, pricing and distribution mechanics read from one joined data layer. What is actually happening, ranked by what it is worth.
FIG 01WEIGHTED DISTRIBUTION / BY CHANNEL
MODERN TRADE92
TRADITIONAL71
WHOLESALE48
E-COM26
PACK-MATCHED / LIKE FOR LIKE
Demonstration with synthetic data.Share mechanics
Where share is won and lost: channel by channel, city by city, pack by pack.
Pricing truth
Price ladders and gaps measured like for like, pack-matched, never averaged into fiction.
Distribution
Weighted distribution and rate of sale separated, so growth plans pull the lever that actually moves.
The finding
Every deep-dive ends in a ranked list of moves with sizes on them, not a hundred slides of description.
No survivor bias, no politics: the model has no stake in what the answer turns out to be.
The rest is a conversation.
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