The team that ran these categories now instruments them.
Twenty years at P&G, Henkel, Savola and Colgate-Palmolive. The team that ran these categories now instruments them.
P&G · Henkel · Savola · Colgate · Goodyear · Goody · Elixir · MEMRB
20+years experience
$700Mportfolio led
84countries reached
100+brands worked on
FOUNDER / STRATEGY
Faisal Jamal
Twenty years across P&G, Henkel and Colgate-Palmolive, and 1,000+ consumer studies across a career.
MARKETING LEAD
Waqas Moosa
Marketing for a 1B+ consumer business. P&G, Henkel, Elixir and Goody.
ACCOUNT DIRECTOR
Farid Jamal
Campaigns and innovation across 80+ markets, including a $700M portfolio at Goodyear.
HEAD OF ANALYTICS
Adeel Khalid
Retail measurement and analytics at NIQ and Access Retail.
HEAD OF INSIGHTS
Rida Asif
Consumer insights at Unilever and NIQ.
ANALYST
Javeria Farooq
Analytics and reporting.
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