Food and beverage, instrumented.
Multi-category F&B portfolios in the GCC: retail audit, sell-in, brand health and annual planning on one model, read weekly and signed annually.
Food and beverage is where the practice was built: staple and impulse categories, brand portfolios against private label, modern trade against a long traditional tail.
The instruments fit the sector's rhythm. Weekly share reads across channels, price-pack architecture that respects how the shopper actually trades, distribution measured where the volume actually sits, and an annual plan built from distribution and rate of sale rather than ambition plus last year.
The rest is a conversation.
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