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A warehouse door, a shelf, an aisle with shoppers and a thought bubble, with every source in place

One brand . One month . Four sources

One picture
of your business.

The answer sits between the reports you already buy. We read them together and tell you what to do about it.

Between reports

Each report sees one stretch. The answers sit in the gaps.

Seven of these eight findings came from reading two or more reports side by side. Press one to watch it.

YOURWAREHOUSEYOUR CUSTOMER'SDOORTHESHELFEVERY COMPETITOR'SSHELFTHEHOUSEHOLDTHE SHOPPER'SMINDYOUR INVOICESEvery case, every price, yesterdayALREADY YOURSRETAIL AUDITShare, shelf price, every competitorBOUGHTHOUSEHOLD PANELWho buys, how oftenBOUGHTBRAND HEALTHWhat they thinkBOUGHTTHE GAPTHE GAPTHE GAP04Stores or rateOne report, store by store01The route05The price02The market06The accounts07The channel03The barrier08The position
  1. 01 . Already yoursYour invoices

    Every case, every price, yesterday

  2. 02 . BoughtRetail audit

    Share, shelf price, every competitor

  3. 03 . BoughtHousehold panel

    Who buys, how often

  4. 04 . BoughtBrand health

    What they think

Eight findings

Eight findings no single report shows.

Real findings, from one live engagement, disguised. Each ends on what to do.

Their growth . A Saudi food group . 4 categories

Its markets fell 4 per cent. Our approach helped its flagship grow 74 per cent.

0+74%-4%THE FLAGSHIPITS MARKETSVOLUME CHANGE, THE SAME TWO YEARS
4 of 4Categories gained share

How it runsTheir plan. It stays theirs.

  1. What shoppers thinkBrand health every month, the conclusions agreed with them first.
  2. One pictureHousehold panel, retail audit, their invoices and import records, read together.
  3. In parallel
    Forecast and annual planBuilt from their own sales, by SKU, customer, city and month. Re-cut on every round of their feedback, and checked before it is released.
    Marketing plansA role for each brand, a plan for every line, a year of shopper windows, and the budget by brand and month.
  4. Agency briefsWhat to ask the agency, and how it will be measured.

Ask us how.

What you get . A standard month

A month with us.

Week 1Week 2Week 3Week 4
  1. Every dayYour numbers, live

    Sell-in against plan every morning; the week read every Monday.

    Week readWeek readWeek readWeek read
  2. Every monthPrepared for you

    Two presentations a month, the meeting pack, and the question from the top answered the same day.

    Question answeredPresentationMeeting packQuestion answeredPresentation
  3. Every waveFrom your tracker

    When a wave lands, it is read within the week and turned into a brief.

    Wave landsBrief
  4. Every studyResearch governance

    Every study you commission is checked before field, audited after.

    Checked before fieldAudited after
Once a yearThe year

The year's research programme, planned and negotiated once, run monthly.

Your agencies field the research. We set what it must answer and check what comes back. Finished work, in your house style, under your name.

Board-ready numbers

Numbers you can take to your board.

  1. 01Read from the sourceEach source read from the month's own delivery.
  2. 02Checked on arrivalEach month checked against its own totals.
  3. 03Matched and alignedEvery source on the one calendar.
  4. 04250+Automated checks across seven verifiers44 tests prove the checks fire
  5. 054Gates on every publish, and a person reviews every report
PublishedWith its source and read date
  • Same month, same brand, same account. In every source, every month, before a slide is built.
  • Every report checked before it reaches you.
  • Every defect we find becomes a permanent check, so a given error can happen once.

Any figure that fails is reworked at our cost.Written into your engagement letter

Who we are

A boutique intelligence house for consumer goods.

For brand, category and commercial teams who present the numbers to management.

20+Years of experience
$700MPortfolio led
100+Brands worked on

P&G · Unilever · Henkel · Savola · Colgate · Goodyear · Goody · Elixir · NIQ · MEMRB

  • Founder . StrategyFaisal Jamal

    20+ years across P&G, Henkel, Savola and Colgate-Palmolive, and 1,000+ consumer studies across a career.

  • Marketing LeadWaqas Moosa

    Marketing for a SAR 1B+ consumer business. P&G, Henkel, Elixir and Goody.

  • Account DirectorFarid Jamal

    Campaigns and innovation across 80+ markets, and a $700M portfolio led at Goodyear.

  • Head of AnalyticsAdeel Khalid

    Retail measurement and analytics at NIQ and Access Retail.

  • Head of InsightsRida Asif

    Consumer insights at Unilever and NIQ.

Let's talk.

Start a project

Please write from your company email address, not a free one such as Gmail or Yahoo.

One picture of your business, read together from the reports you already buy. Your data, your keys. No pooling. No AI training.

info@sygnoses.comUnited Arab Emirates, serving clients across the GCC© 2026 SygnosesPrivacy