The route to market, measured end to end.
Distributors and retail businesses: sell-in to sell-out reconciled, channel economics made visible, and commitments tracked to plan by week.
Distribution businesses live and die on the gap between what shipped and what sold. The engine joins both sides, so leakage, loading and phantom growth show up as numbers rather than arguments.
Channel economics get the same discipline: weighted distribution, drop sizes, returns and effective pricing by channel, read from the same model that carries the plan they are supposed to serve.
The rest is a conversation.
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