Our Approach
WHO?
TOTAL BRAND
Strategic
Target
INITIATIVE SPECIFIC
Prime
Prospects
Key
Segments
Prime Prospects
Holistic Profile
This exercise helps us to identify two key elements; Strategic
Target & the Prime Prospects.
WHAT?
TOTAL BRAND
Equity
Pyramid
INITIATIVE SPECIFIC
Concept, Product &
Commercial
Brand Architecture
Strategy
Communication
Message Strategy
Innovation Strategy
Strategic
Communication Matrix
This exercise helps us to identify at which part of the Strategic
Pyramid you are at, & where we can take you.
HOW?
TOTAL BRAND
Campaign
Idea
INITIATIVE SPECIFIC
Go-To Market
Matrix
Communication
Context Strategy
Communication
Brief
Holistic Brand
Experience
This exercise helps us to pack all our efforts to Go-to Market &
Grow Your Business.
PROCESS
Client Brief & Kick-Off
Meeting
Marketing
Strategy
Marketing
Planning & KPIs
Marketing Execution
Management
Agency Selection &
Management
Strategy Deployment &
Monitoring
We work closely with our clients, establishing complete
transparency and keeping them informed on KPI performance.
TOTAL BRAND
Campaign
Idea
INITIATIVE SPECIFIC
Go-To Market
Matrix
Communication
Context Strategy
Communication
Brief
Holistic Brand
Experience
This exercise helps us to pack all our efforts to Go-to Market &
Grow Your Business.