Who we are

A team that has run P&Ls, not just advised them.

Your in-house strategy, marketing and analytics team: senior MNC operators, embedded and on demand.

How we're different

The same firepower, without the overhead.

The old way: a full-time team

  • $300k+/yr in fixed headcount, slow to flex
  • Experience capped at who you can hire
  • Ramp-up before any output
  • Analytics bolted on, not native

With Sygnoses

  • Senior MNC experience from day one
  • Flexible engagement, scale up or down as needs change
  • AI-native analytics and a live BI model
  • A 24/7 assistant running the cadence

Pedigree

Brands built and led at the world's best operators.

The experience behind the team spans P&G, Henkel, Savola, Colgate-Palmolive, Goodyear, Elixir and MEMRB.

20+ years · GCC & Middle East · up to $1B portfolios+


The team

Operators, not just advisors.

A senior front line, and a backbone of analysts and insight specialists behind them.

FJ
Founder · Strategy

Faisal Jamal

20+ years across P&G, Henkel, Savola and Colgate-Palmolive.

WM
Marketing Lead

Waqas Moosa

Marketing for a $1B+ company. P&G, Henkel and Elixir.

FJ
Project Director

Farid Jamal

Campaigns and innovation across 80+ markets.

AK
Head of Analytics

Adeel Khalid

NIQ and Access Retail.

RA
Head of Insights

Rida Asif

Unilever and NIQ.

JF
Analyst

Javeria Farooq

Analytics and reporting.

Let's talk

Add the team to yours.

Senior operators, AI-native analytics and a 24/7 assistant, embedded in your business, on your terms.

Start a project