The engagements behind the numbers. Client names are withheld and figures are directional; the pattern is what matters.
Brand and product creation rebuilt from category insight, repositioning the portfolio and re-igniting growth in a fiercely contested market.
An unfocused 20-year portfolio, rebuilt: OGSM, brand architecture and new brands with the right fundamentals, into category leadership.
Retail audit, S&OP, brand health, research and annual planning, on one live BI model with an always-on assistant. Performance tracked to plan across nine channels, with the gap pinpointed to category and city for action.
Wave-on-wave brand health, plus a media model that turns spend into KPI movement, reframed as a defensible budget ask.
A company-wide OGSM: one objective cascaded into goals, strategies and measures, aligned across every function and signed off as the operating plan.
Open-banking venture design end-to-end: research, business model, investor-grade financials and go-to-market, delivered as embedded CMO/CSO. Now a live augmentation account.
A multi-phase market entry: scanning the category landscape, shortlisting where to play, defining the range, then research and sourcing to launch.
Strategy, marketing and analytics experience behind a global tire portfolio, with brands built and led at scale across markets and continents.
Edible oils, packaged food and private-label entry, from category strategy to full commercial cadence.
A global tire portfolio led across 84 countries.
An open-banking venture designed and launched end-to-end.
Seed-stage ventures and 50+ startups assisted from idea to go-to-market.
The only input is the client's own invoice lines: no panels, no syndicated data, no surveys. Six lenses turn ERP data into six sized moves.
Where does value actually live across the portfolio?
Was the year bought with price, or won with volume?
Which lines earn investment, and which drag?
Same pack, same price, or money left on the table by channel?
Which business sits in the wrong room?
Can a winning region's playbook travel?
Six lenses, six findings, six moves. We contrast the strategy a portfolio reveals with the one the data requires: volume, channel mix and geographic replication instead of another price round on a declining base.
Give us one dataset. We'll give you the six moves it argues for.
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